The Story Behind Pocky
Pocky is a
Japanese snack food
produced by the Ezaki Glico Company of Japan. It was first sold in 1965, under the name
Chocoteck,
and consists of a biscuit stick covered in chocolate. Pocky was an instant hit among teenagers in Japan,
and made 30 billion yen in its first two years of production. The name was changed to "Pocky", after the
Japanese onomatopoetic word for the sound Pocky makes when bitten,
pokkin. The original chocolate
Pocky was followed by almond Pocky in 1971 and strawberry Pocky in 1977. Today, the product line include
many variations and colorful decorative stripes in it’s coating, and "Men's Pocky", a dark (bittersweet)
chocolate and mature version of the treat.